Meeting the rising demand for agricultural goods and infrastructure is imperative for John Deere CEO Samuel Allen, his entire company and society as a whole. In a speech given to Chicago's Executive Club, he asked "how can we not? Failing to do so, or not acting quickly enough, means additional human suffering through hunger and malnutrition, perhaps on a wide scale. Obviously, that is not acceptable."
Increasing global demand for food and construction is creating "a need for productive farm and construction machinery that will span the globe and stretch far into the future," Allen stated, which is "positive news for global machinery companies like John Deere." Deere's technologically advanced machinery - such as computer-equipped tractors and on-board GPS systems - has begun to meet that challenge.
Allen also mentioned that investment in better infrastructure in rural areas of the world would help ramp up productivity. International expansion, "where the opportunity for improved productivity is greatest," has become and will be a signature part of Deere operations in the future.
For farmers and construction firms, John Deere remains a provider of superior equipment, including used farm machinery, used construction equipment, and used heavy equipment.