Alabama Dealership Improves Customer Service by Graduating Three Master Technicians

Smith Tractor Co. Master Technician Grads and Team Members
Smith Tractor Co. Master Technician Grads and Team Members

As part of Smith Tractor Company’s ongoing effort to improve support and service for its customers in its trade area, the dealership recognized three Master Technician graduates of the John Deere University. According to an article from, Alabama dealership employees participated in the John Deere training program with a goal of ensuring their customers receive exceptional service from highly-trained personnel.

The three Master Technician graduates, Brandon Amos, John Ashcraft, and David Engles, completed the John Deere University courses written for highly experienced technicians in the topic areas of electrical, drivetrain, engines, and hydraulics/hydrostatics. Three Advanced Technicians, Art Patnuade, Tab Jernigan, and Keith Stanfieldas, were also honored as part of the ceremony and plan to continue their training through John Deere University, eventually reaching the Master Technician level. According to the article, Smith Tractor Co. works in partnership with John Deere University to “provide employees with the opportunity to reach a high level of expertise in every dealership department.”

Through John Deere University, dealers and customers have access to web-based training 24 hours a day, seven days a week by an online instructor-led course; training courses are designed for those looking to become expert users of forestry, construction, golf and sports, and agriculture equipment. reports “[John Deere University] credits are earned in various categories to ensure expertise in sales, service, or the parts departments of John Deere dealerships.”

The Smith Tractor Co. reportedly plans to continue employee training through the John Deere University as one of many tools that continually improves the service and support that it offers to customers.