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Deere notches top market share in France

Tuesday, February 1, 2011

John Deere surpassed 20 percent of the French tractor market in 2010.
John Deere surpassed 20 percent of the French tractor market in 2010.

John Deere last year surpassed 20 percent market share in France for the first time in the company's 50-year history in the European nation, according to a published report.

By capturing 20.8 percent of France's tractor market in 2010, the world's biggest agricultural company also trumped figures from 2009 when it captured 19.7 percent, trade publication Materiel Agricole stated.

"The fact that we were able to gain market share, despite a significant downturn in demand, reflects the quality of our product range, the commitment of our dealers and the dedication of our entire marketing staff," according to Remi Hanot, general sales manager of John Deere France in Ormes.

Ormes is east of Paris.

Deere's top competitor in the French market achieved 9 percent while others' market shares were less than 12 percent. The U.K., Germany, Spain and other European nations also host Deere as the holder of the top market share.

"Due to EU legislation, the numbers disclosed by Materiel Agricole are not final, nor are they official," Hanot said. "But traditionally, they have proved to be pretty accurate."

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