John Deere, the globe's marquee manufacturer of equipment for farms, has moved part of its focus to the highway.
Yes, the agricultural giant is on to the information superhighway.
The Moline, Illinois-based company has launched digital venues. There's a new application for the iPad called "Mower Match," which helps homeowners find a suitable lawn tractor and zero-turn mower. The innovative application includes video clips, all-angle views of the various products and equipment, and enormous amounts of information for interested viewers.
Another innovative venue is the Gator XUV Configurator, which helps users design a custom vehicle. Users of this venue can choose from numerous configurations directly from the Deere factory and they are able to choose various attachments that might fortify what the machine can accomplish. Via the screen, the custom-constructed equipment possesses diverse backgrounds that permit users to place the Gator on a river, a fields or a trail.
"Drive Green" programs continue at John Deere dealership nationwide through July. The event enables visitors to test drive equipment and approach staff for questions about the machinery.