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MachineFinder News

Deere to 'Unlock' website

Tuesday, April 5, 2011

Deere launched a new website to preview soon-to-be-available equipment.
Deere launched a new website to preview soon-to-be-available equipment.

Secrets and additional privy information about John Deere is about to be unlocked in more than one way, cornandsoybeandigest.com reports.

The globe's largest manufacturer of agriculture and farm equipment launched a new website, johndeere.com/unlock. "Unlock" will offer a sneak preview of numerous examples of farm equipment, such as combines and John Deere tractors like the 7R.

"We wanted to create a continually fresh, novel platform that is entertaining and gives growers unique insight into our new equipment over several months leading up to launch," said David Pauli, large ag equipment advertising manager for John Deere.

During the next few months, the site will feature updates and webisodes about the new equipment. The first one will exhibit the life and times of an Eastern Kansas farm family, and it ultimately will become a reality program.

Unlock also will feature information about additional equipment as it is manufactured later during the summer, in an effort to spark interest for new products. Visitors to the website will have interactive experiences that are largely informative.

"Every week they’ll get a chance to see something new and different about the products," Pauli said.

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