The world's biggest manufacturer of farming and agriculture equipment is preparing to release tractors that are even stronger than the prior year's models, which one company official said is how the company runs.
The Waterloo-Cedar Falls Courier reports John Deere's plans for 2011 include upgrades to its strongest models, the 8R series tractors. Those tractors will be available for purchase before the spring planting season, according to Thad Nevitt, operations manager at the Deere factory in Waterloo.
"That's been a very successful product for us," Nevitt told the publication, also noting the new models will comply with newly enacted emission requirements. "The changes were well received by our customers. And we've announced there'll be a new version of 8R coming out early this winter."
Building a stronger product is what customers should always expect from Deere, Nevitt said.
"We're committed to investing in our factories here in Waterloo, and worldwide too, to make sure we remain competitive," Nevitt said. "It also gives you an opportunity to make improvements in your operations, provide higher quality for the customer. That's what John Deere's all about. We take those opportunities to improve our business and our product and really develop a great product for our customers."