John Deere and Dawn Equipment Alliance Aims to Raise Machinery Performance

The 1770 planter is one of the Deere products that Dawn will focus on retrofitting as part of the new alliance.
The 1770 planter is one of the Deere products that Dawn will focus on retrofitting as part of the new alliance.

According to a recent press release, John Deere and Company has formed an alliance with Dawn Equipment Company, a manufacturer specializing in ground engaging tools and active control systems for planters, which will allow John Deere to sell and support Dawn products for its planters.

Thanks to the new alliance, Deere’s planters will be able to distribute customizable, hydraulic-control down force systems, row cleaners, and closing wheels that aim to enhance overall planter performance for customers. Aaron Wetzel, vice president of Deere's global crop care platform, indicates that producers will be able to have an automated, closed-loop control for planter hydraulic down-force which will be displayed on an HD map from an iPad inside the tractor cab.

Deere customers will be able to purchase Dawn’s complete line of M Series closing wheels and other products through the John Deere dealer channel. Joseph Bassett, president, Dawn Equipment Company, says in the release, “"We're very excited about this alliance with John Deere. Our line of planter attachments, ground engaging tools, and hydraulic control down force systems lead the industry in performance and will be even more customizable through this relationship with John Deere."

Dawn’s offerings will focus on retrofitting Deere’s current line of planters, including the 1770, 1770NT, and DB Planters. These products will also be compatible with the recently introduced MaxEmerge™ 5 and ExactEmerge™ 1775 and 1775NT Planters.

This alliance aims to offer producers additional solutions to maximize machinery performance and increase yields by providing customers with the ability to further customize their John Deere planter.