The 2013 Golf Industry Show (GIS) in San Diego, which ran from February 6–7, featured many brands entrenched in the golf and turf industry. During the event, John Deere exhibited its latest products and made an announcement regarding a charitable donation to the First Tee Program.
John Deere’s booth at the GIS displayed a variety of golf and turf related features. The exhibit offered visitors a portrait-themed look into the courses worldwide that put their trust and faith into today’s John Deere Golf and Turf equipment; it also highlighted the support and expertise that Deere delivers through John Deere Financial, John Deere Landscapes, and John Deere Golf Distributors. As part of the exhibit, Deere shared previews of its new fairway and rough mowers, which feature Final Tier 4 Engine technology and plenty of other new exciting features.
In addition to the exhibit, Deere also announced a donation of $1 million to the First Tee Program, which provides life skills and character-education programs for young people, using golf as a platform.
James M. Field, President of John Deere’s Worldwide Agriculture and Turf Division, says about Deere’s involvement with the golf and turf care industry: “We have a long history of providing unique learning and networking opportunities for turf care professionals, and we are deeply engaged in the golf industry as the official equipment supplier of the PGA TOUR® and title sponsor of a PGA TOUR event.”
The John Deere Company used the 2013 Golf Industry Show to highlight its past and current successes within the golf industry, while showcasing new products that could help improve maintenance efficiency for customers. Deere is one of the most trusted brands in golf and turf equipment and is evolving its equipment each year to remain a staple in the industry.
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