The USA Rice Federation released a nearly seven-minute video promoting the U.S. rice-producing industry, as it showed the steps that were taken to get the crop from the people who used farm equipment to plant it to the individuals who distribute packages of it to stores and markets, according to Delta Farm Press.
The news source reported that the video, which is sponsored by John Deere, highlights the importance of certain techniques and farming methods for rice, as it is an excellent resource for people unfamiliar with the agricultural industry.
According to Delta Farm Press, the John Deere-sponsored video highlights three families who have grown rice over the past 100 years, and it explains the level of expertise needed to effectively extract the crop.
"It’s in our blood; it’s in our family," a fourth generation farmer told the news source of the video. "We’ve been doing this for almost 100 years… I love what it’s all about."
According to the USA Rice Foundation, the video promotes American industry, as leaders from the sector speak to the need to keep products from the U.S. competitive in world markets.