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John Deere website updates look to foster improved communication with consumers

Friday, May 20, 2011

John Deere recently announced a major update to its North American construction website.
John Deere recently announced a major update to its North American construction website.

John Deere Construction and Forestry recently announced improvements to its North American construction Web page. Intended to continue Deere's valued and strong relationship with its customers, the new site focuses on creating a more convenient browsing platform loaded with new interactive features.

The enhancing of the construction website is accompanied by a more extensive update of the entire JohnDeere.com Web destination. Highlights of the improved site include user-friendly interfacing, stunning visuals and more immediate availability of product information, comparisons and user reviews.

Industry topics such as reduced-emissions engines and on-board vehicle software that helps increase production are also presented on the Web page. Interactive features of the website - including "Sound Off" and "Straightforward" - facilitate the answering of customers questions by the company.

Director of Marketing for John Deere Construction and Forestry, Denny Docherty, said the these features are "perfect ways for us to engage in direct dialogue with our customers, glean a deeper level of insight to their particular construction challenges, and respond directly to their needs."  

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