Technology helps John Deere promote products to customers

Gator utility vehicle customizer new on Deere website
Gator utility vehicle customizer new on Deere website
For the 2011 growing season, John Deere is introducing two new digital ways for consumers to interface with agricultural machinery.

First, John Deere has released its first app - Mower Match - for the iPad, which is now available for free download at the iTunes App Store. This digital tool presents detailed info on tractors and zero-turn EZtrak mowers for home lawn use. This multi-faceted, interactive and virtual product pamphlet offers video content, all-angle views of agricultural equipment as well as a listing of features that make John Deere equipment unique.

There is also a new section on the John Deere website - the Gator XUV Configurator - that allows online visitors to customize a Gator utility vehicle to their own specifications. This online feature lets them choose everything from the tire treads to the vehicle's frame, all in a matter of a few clicks. A user's experience is further enhanced by their choice of screen background - either a river, meadow, rocks or a trail - behind the Gator.

Customized utility vehicles that are designed online can then be sent to a John Deere dealer for a price estimate, and the design can be shared through social media.