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Two Deere franchises to absorb machinery firm in southwest England

Thursday, December 23, 2010

Two businesses in Southwest England will carry on the legacy of a 42-year-old Deere sales and service company.
Two businesses in Southwest England will carry on the legacy of a 42-year-old Deere sales and service company.

Two John Deere franchises in Southwest England will pick up business interests of a longstanding agricultural machinery firm, according to a published report.

Under the new name Cornwall Farm Machinery, the legacy of 42 years worth of selling and servicing Deere equipment executed by Cornwall Farmers will continue.

"Smallridge Bros has been serving farmers in the south-west for the last 33 years and has been a John Deere dealer for over two decades, with a well-established reputation for service and customer support," dealer principal David Smallridge told farminguk.com. "As part of the plans to expand our new Cornish branch, we intend to greatly increase the availability of spares, as well as the range of machines for sale."

The entire 32-member machinery staff employed by Cornwall Farmer has been absorbed by the new dealerships.

"This deal provides continuity for all our customers in Cornwall," Andrew Nicholas, dealer principal, told the publication. "As with all John Deere dealers, Cornwall Farm Machinery Ltd is committed to providing the highest level of sales and service support, and with a team combining over 200 years of John Deere knowledge and experience in mid- and west Cornwall, we will ensure that our customers continue to receive the best possible back-up from our fully qualified technicians, plus a comprehensive parts delivery service across our area."

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