To provide a more immersive experience to professional landscapers, John Deere has debuted a new digital experience known as the John Deere Virtual Pavilion. A 360-degree interactive product gallery gives visitors a look at the full range of John Deere commercial landscaping equipment they can take advantage of for their own purposes.
“We are excited to launch this platform to provide a one-stop-shop for professional landscaper contractors to explore our product offerings and connect with John Deere on a deeper level,” said Brad Silva, marketing communications manager, John Deere. “Much like the rest of the world, we’ve continued to pivot as more events are going digital, and the Virtual Platform addresses our customers’ needs for new ways to evaluate equipment and find solutions for their businesses.”
Once customers enter the Virtual Pavilion, they can examine equipment specs, key features, and videos for various products. Within the gallery, visitors will see seven different product categories, each driving to in-depth views and exclusive content about different pieces of equipment.
When visiting the John Deere Virtual Auditorium, guests will also find exclusive experiences and materials. The virtual meeting space gives everyone access to on-demand videos and content specifically curated for landscaping professionals. There is also a live chat feature in the Virtual Pavilion to connect individuals with John Deere representatives to answer any questions they may have.
To learn more about the Virtual Platform, visit JohnDeere.com/MowPro. Additional information about Deere products can be found on www.JohnDeere.com or by speaking to your local dealer.