Deere Announces Acquisition to Enhance Strategic Focus on Sugarcane Industry

In Brazil, John Deere offers the sugarcane market two harvester models recognized as market leaders for high performance, savings, durability and harvesting quality.
In Brazil, John Deere offers the sugarcane market two harvester models recognized as market leaders for high performance, savings, durability and harvesting quality.

Deere & Company has recently announced the full acquisition of Auteq Telematica, an onboard software and computer company located in Sao Paulo, Brazil, to provide integrated innovative technologies and solutions for the sugarcane production process.

In 2009, John Deere created a joint venture with Auteq and recently acquired the onboard technology specialist to enhance its strategic focus on the sugarcane industry. The acquisition offers Deere additional specialization in the sugarcane market and the capability required to develop products and services to help customers.

Paulo Herrmann, president of John Deere Brasil, said, "The acquisition of Auteq is another step to solidify our growth strategy in the sugarcane segment. This action also demonstrates John Deere's continued commitment to development of Brazilian agriculture."

Herrmann further explained that the acquisition strengthens John Deere's ability to provide customers with integrated solutions that enhance the performance and productivity of sugarcane plantations. These products and services aim to help customers leverage the data produced by onboard computers in planting equipment, crop care and harvesting in sugarcane production.

John Deere currently offers the sugarcane market two harvester models in Brazil. These models are recognized as market leaders for high performance, savings, durability and harvesting quality. As Herrmann explained, it is now especially important for Deere & Company to provide customers with solutions to manage data captured by agriculture equipment, allowing producers to make connections from the field to sugar mills.