John Deere has announced that the John Deere 310E has received the GOOD DESIGN® Award from the Chicago Athenaeum Museum of Architecture and Design. The articulated dump truck won the award for its innovative design.
A jury of 14 designers, architects, journalists and critics came together to determine the winner of the award. Typically, it is given to the company that showcases the most cutting-edge industrial, product and graphic designs produced around the globe.
"We are thrilled to receive the 2017 GOOD DESIGN Award for the 310E ADT," said Maryanne Graves, ADT product marketing manager of John Deere Construction & Forestry. "Receiving this design-focused award validates that we not only manufacture equipment based off of our customers' needs, but that our designs are forward-thinking and stand out in the industry."
The jury decided to give the award to the John Deere 310E for its strong chamfers, color breakup, and stout overall proportions. They also praised the design language used in the development of the ADT, which is consistent in all John Deere construction machines for a consistent look throughout the line.
Three other pieces from John Deere have won the GOOD DESIGN Award: the 3756G Swing Machine, 4-Track 9RX Series Tractors and the Round Baler Family. The John Deere 310E is manufactured at the John Deere facility in Davenport, Iowa. It is specifically designed to cater to mining, quarrying, and other large-scale operations.