To cater to the ever-evolving needs of customers, John Deere has announced its new Precision Forestry initiative. The company is reorganizing its technology portfolio and working to provide new solutions to customers who work in the woods. The initiative falls in line with Deere's overarching strategic direction to offer more intelligent, connected equipment.
Precision Forestry will include real-time, map-based production planning and tracking capabilities to users. In addition, the new alignment will help lay the foundation for the development of more technology solutions from Deere. Through Precision Forestry, customers will be able to select and adopt customized solutions based on the needs of their specific job site.
"Previously, the industry has focused on developing bigger, faster, more powerful machines to boost performance, but larger machines sometimes present more challenges, especially on job sites with limitations," said Matthew Flood, product marketing manager, John Deere. "Technology has been a gamechanger for the forestry industry, enabling us to improve operator efficiency and performance without altering machine size. With the Precision Forestry initiative, we're organizing our portfolio to create a foundation for the future of forestry machines and job site technology."
Flood went on to say that the ultimate goal is to help loggers work smarter, not harder. Deere wants to complement the work ethic that customers have with machine intelligence and system-level integration.
To learn more about the Precision Forestry technology offerings, visit www.JohnDeere.com/forestry or speak to your local John Deere dealer.