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John Deere executive: Digital is the way to next productivity revolution

Thursday, July 5, 2012

John Deere is a company that has relied on innovation and the people who have used tractors to keep itself moving forward, as brand loyalty and cutting-edge products have become synonymous with the agricultural firm.
John Deere is a company that has relied on innovation and the people who have used tractors to keep itself moving forward, as brand loyalty and cutting-edge products have become synonymous with the agricultural firm.

John Deere is a company that has relied on innovation and the people who have used tractors to keep itself moving forward, as brand loyalty and cutting-edge products have become synonymous with the agricultural firm.

The president of the company's Agriculture and Turf Division, David Everitt, recently told a group of industry experts that the next productivity revolution will be digital and based in technology.

"The new technology is the next wave of productivity for the future," Everitt told agricultural journalists and security analysts attending the company’s FarmSight Tech Summit in Des Moines, Iowa. "Since 1918, we have delivered productivity to agriculture by building equipment that was bigger, better and faster. Now we’re moving to a new level."

According to Delta Farm Press, the summit was where Deere announced a series of new technology products, including MyJohnDeere.com - where people can manager their equipment information, production data and farm operations.

MyJohnDeere.com is the center for tech operations for John Deere customers, as it provides access to JDLink, John Deere Financial, My Equipment, JDParts, AgLogic and Stellar Support.

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