The dairy industry will come together in Madison, Wisconsin, this fall for World Dairy Expo 2026. The trade show and education sessions run September 29 through October 2, while dairy cattle competitions begin September 27 and continue throughout the week.
The World Dairy Expo trade show takes place September 29–October 2, 2026, at the Alliant Energy Center and John Deere will be among the exhibitors participating in this year's event.
Whether you're looking to explore equipment and technology, connect with industry experts, or watch dairy cattle compete in the International Dairy Cattle Shows, here's what to know before attending World Dairy Expo 2026.
Visit John Deere at World Dairy Expo
World Dairy Expo's trade show brings companies from across the dairy industry together to showcase equipment, technology, products, and services for today's dairy operations.
According to the 2026 exhibitor directory, attendees can find John Deere in exhibit spaces O, M, and N. Visitors should consult the official event map or mobile app for the latest locations.
With several exhibit locations, attendees may have opportunities to connect with John Deere representatives and learn more about equipment and technology relevant to dairy and livestock operations.
Visitors can also review the 2026 exhibitor list and World Dairy Expo map ahead of the event to find other exhibitors and plan their route through the trade show.
The show is open:
- Tuesday, September 29: 9 a.m.–5 p.m.
- Wednesday, September 30: 9 a.m.–5 p.m.
- Thursday, October 1: 9 a.m.–5 p.m.
- Friday, October 2: 9 a.m.–4 p.m.
Explore More at World Dairy Expo 2026
The 2026 schedule includes more than 40 educational opportunities covering a range of dairy-management, technology, forage, genetics, and business topics.
Programming includes Knowledge Nook sessions, Dairy Forage Seminars, virtual farm tours, Expo en Español sessions, and other industry-focused events.
Highlights from the 2026 schedule include sessions on:
- Dairy herd management and nutrition
- Forage production and management
- Dairy technology, including sensors, cameras, and artificial intelligence
- Genetics and reproductive management
- Farm profitability and operational performance
- U.S. dairy markets and industry opportunities
Attendees can also follow dairy cattle competitions throughout the week, including International Dairy Cattle Shows for several breeds.
The dairy cattle show concludes Friday, October 2, with Supreme Champion Selection scheduled for 4 p.m.
Plan Your Visit to World Dairy Expo
World Dairy Expo 2026 takes place at the Alliant Energy Center, 1919 Alliant Energy Center Way, Madison, WI 53713.
Paid admission is required September 29 through October 2 for guests age 9 and older. Attendees can save by purchasing tickets before the event:
- Through September 28: $15 for daily admission or $40 for a season pass
- September 29–October 2: $20 for daily admission or $50 for a season pass
- Children 8 and younger: Free
Parking is included with admission. Attendees can also use the World Dairy Expo mobile app to build a personalized schedule, save exhibitors and events, and navigate the grounds using interactive maps.
Visit the World Dairy Expo website to purchase tickets and find additional event information. To learn more about John Deere equipment and technology before the show, contact your local John Deere dealer.