John Deere has recently unveiled its Product Selector tool, providing professional landscaping contractors and other property owners looking to acquire John Deere residential or commercial mowing equipment and small tractors with an easy-to-use interface to find the model that fits their property care needs.
After selecting the category of their choosing, visitors to the site can then choose between two options: Help me decide, and Start with filters. The “Help me decide” filter offers a guided experience consisting of simple questions about the user’s land and how they would like to use their equipment. Once these questions have been answered, a few model recommendations will be presented to the user based on their responses. From there, users can then refine their results using filters.
Users that are looking to quickly filter through models based on product specifications can select the “Start with filters” option, allowing them to find exactly what they’re looking for in a timely manner. Once a specific product has been located, users can easily share their results by clicking the Print icon at the top of the window, which launches a printer-friendly version of the page for easy sharing.
Steve Wilhelmi, John Deere tactical marketing manager, said about the tool in a Rental Equipment Register post, “A contractor’s fleet varies based on region, business type, and application. The Product Selector Tool allows landscape contractors to research and customize a mower that meets these requirements all in one easy-to-use online platform.”
John Deere’s extensive number of options and product models of residential or commercial mowing equipment and small tractors can make proper equipment selection a challenge. The new Product Selector tool aims to simplify this process, allowing buying prospects to find exactly what they’re looking for.