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Deere motto, logo among America's Top Ten

Tuesday, February 22, 2011

The green and yellow logo of a leaping deer is one of America's most recognizable brands, according to a published report.
The green and yellow logo of a leaping deer is one of America's most recognizable brands, according to a published report.

John Deere's logo and motto were recognized as one of America's 10-most recognizable brands for companies that have endured since the 1800s.

According to 24/7 Wall St., "everyone will recognize" the leaping deer logo, a variation of which has persisted since the company was founded in 1837. That logo's deer, which actually was specific to Africa, was trademarked in 1876. As the logo changed, the deer evolved as well and grew to become a North American white-tailed deer.

And while many adjustments have upgraded the logo, the motto has also endured the test of time because, after all: "Nothing runs like a Deere."

"We started by searching for brands that weren't just old, but part of America's consciousness - and that have kept essentially the same logos since they were established," the publication's article states.

The nine other companies cited by the publication are Anheuser-Busch, Quaker Oats, Aunt Jemima, Coca-Cola, General Electric, Vicks, Arm & Hammer, Johnnie Walker and the New York Times.

"A number of logos have stood the test of time but would be recognized only in certain regions, in individual industries, or by a small fraction of the public," the article states.

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