The John Deere FarmSight Technology Summit in Des Moines, Iowa, allowed customers, people who have long used farm equipment and fans of the brand to see a live demonstration of the Remote Display Access, according to AgWired.
The news outlet reported that people who attended the event were broken into several groups to rotate around display stations that showed the ins and outs of each of the products that were announced by the company.
John Deere held the event as a way to provide a give-and-take session for the company's users and employees, as both sides would present their points and explain what was liked and what could be improved upon.
"The idea is to show you what the possibilities are down the road," spokesman Barry Nelson told Agriculture.com. "We’ve always been good at iron, but now with this new vision we’re going to be involved in all the technologies farmers need. It’s kind of like when we first got involved in the tractor business."
According to the news outlet, the company emphasized an increased presence in the tech sector and more offerings for digital components.