At the newly-named John Deere Dealer's 250 NASCAR race, fan attendance will likely not be a problem, Deere's Jeff Oldham noted. "Iowa Speedway can seat more than 55,000 fans, and the Nationwide Series Races at this track consistently sell out," said the Division Sales Manager.
The agricultural equipment-maker will, along with its selected in-state dealers, hold a drawing for a free one-year lease of a Gator utility vehicle. A total of 10 winners will be announced during the race.
Oldham added that the proceedings will include the appearance of a child who will be chosen by the Iowa Make A Wish Foundation as Grand Marshall, to officially kick off the event.
"We want to help raise even more awareness to the Foundations' efforts to help kids with life-threatening medical conditions," he said.
According to the Des Moines Register, the new race at Iowa Speedway in Newton will bear the official name Iowa John Deere Dealers 250 presented by Pioneer NASCAR Nationwide Series Race. With the competition starting at 1 p.m. on May 22nd, John Deere will work with 10 of its Iowa dealers to augment the racetrack's crowd by 3,000 John Deere equipment owners.