Lay's Potato Chips has launched a new marketing campaign including a series of 30-second TV ads using real potato farmers who supply the company.
The ads put a spotlight on potato farmers from California, Florida, Maine, Michigan and Texas, the company said.
More than 80 farms from 27 grow the potatoes that become Lay's potato chips. In 2008 alone the brand used more than 2 billion pounds of potatoes from these farmers.
The farmers featured in the national and regional television spots - which launch May 18 - joined the Lay's Potato Chips brand team in ringing the opening bell at the New York Stock Exchange earlier this week.
Dave Skena, vice president of potato chip marketing for Frito-Lay North America, said many people may not realize how many communities across the country play a role in the creation of America's favorite snack.
"The truth is we are closer to home than people might expect and we felt it was only fitting to put the spotlight on these people and communities and celebrate the contributions they've made to the Lay's brand," Skena said.