Agri-Trend Group of Companies and several John Deere dealerships are aiming to improve precision farming in Canada, according to a press release.
The effort will begin with the Precision Management Process, a fully integrated multi-product program that will see Deere dealerships in four Canadian provinces will merge efforts with Agri-Trend, a precision ag program.
"This alliance will make it easy for a farmer to adopt variable rate application, merge layers of yield maps with soil zones or use GPS information to drain a field," according to Robert Saik, chief executive officer of Agri-Trend. "The John Deere expertise will provide equipment and technology necessary to make these ideas come to life in the field."
Alberta, Saskatchewan, Ontario and British Columbia host John Deere dealerships that already are involved in the merger.
"This business arrangement builds on each other's strengths," according to Peter Lacey, chief executive officer of Cervus Equipment Corp. "As a group of John Deere Dealers, we will leverage Agri-Trend's extensive knowledge base to help farmers implement new technologies now available in John Deere equipment. We respect the work that Agri-Trend has done over the past decade and believe they are the right group to provide leadership to farmers seeking to implement precision farming techniques."