John Deere Recognized by Interbrand as a Top 100 Global Brand
According to an Interbrand press release providing results of their 14th annual “Best Global Brands” report, John Deere is once again among the top 100, improving upon its position in last year’s report.
In this year’s report, John Deere and Company appeared in the 80th spot, a five spot improvement from last year’s 85th ranking.
Following a 16% brand value increase in 2012, Deere once again took a step forward with a 15% brand increase in 2013, which assisted in their improved ranking.
When determining brands to consider for the top 100, Interbrand looks at the financial performance of the branded products or service, the role the brand plays in influencing consumer choice, and the strength the brand has to command a premium price, or secure earnings for the company.
Jez Frampton, Interbrand’s Global Chief Executive Officer, said in the release, “In today's global and social media-obsessed marketplace, brand leaders recognize the need to be highly collaborative. The top 100 most valuable global brands are unlocking their value by participating, listening, learning, and sharing – and not just with leaders from within their organization, but with consumers too. Brands that learn to think differently about the role they play in consumers’ lives – and how to fulfill that role – have an opportunity to change the world in ways they never imagined.”
Thanks to a combination of strong financial performance, influence in consumer choice, and strength to command a premium price, Deere has once again been recognized as a top 100 global brand by Interbrand.